Featured Cause: SheaMoisture

By November 14, 2011featured cause

by Chrissy Watson

SheaMoisture produces skin care, hair care, baby and shaving products. How can this be a cause to support? I didn’t even know it was one until I bought a bottle of their Coconut & Hibiscus Shea Butter Lotion. Initially I picked it up because I saw the word coconut. I love anything and everything coconut. The taste, smell, everything–I love it. In fact, I still didn’t know until after I purchased it and started reading on the bottle. Here’s what I read:

Sofi Tucker started gathering Shea Nuts for sale at the village market in Bonthe, Sierra Leone in 1912. By age 19 the widowed mother of four was selling her Shea Butter, Black Soap and other homemade hair and skin preparations to villagers, missionaries and tourists all over the countryside.

Sofi Tucker was our Grandmother and SheaMoisture is her legacy. Her story is no different than that of millions of poor women in under-developed countries seeking a better life.

With this purchase, you join our family in supporting disadvantaged growers and helping women like our Grandmother rise above poverty to realize a brighter, healthier future for their children.

Not only is this product amazing it supports women in poverty. Oh and did I mention that it has no formaldehyde, no synthetic color, no synthetic fragrance? Also, no parabens, which can mimic the hormone estrogen, that is known to play a role in the development of breast cancer (learn more here). When parabens are applied to the skin and absorbed through the pores they can mimic estrogen in the body. Too much estrogen in the system can result in hormonal mood disturbances, weigh gain, fluid retention as well as the greater potential for breast cancer. Yikes right? As a certified organic product they leave out a ton of other stuff that can cause cancer and harm your skin instead of help it.

Take care of that beautiful skin of yours while also taking care of women in need! SheaMoisture can now be purchased at any Target, Walgreens or WalMart!

Are you more likely to purchase a beauty product if it’s connected to a good cause? Why or why not?

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